What is the purpose of a news monitoring dashboard?
Our news monitoring dashboards are used to identify content that will help your community grow on social networks, to identify topics on which to create content for a blog for example. The news monitoring is built according to the themes you have chosen. The information that comes up is weighted according to the level of engagement, filtered according to the type of sources and other criteria that will allow you to have a qualitative watch while avoiding over-information.
Who are the influencers and influential sites on a given theme?
News monitoring can be used to identify the people (influencers) or sites that deal the most with a given theme, that have the most reach (community volume) or that have the most engagement (interactions with publications)
With your news monitoring dashboard:
- You know the most influential people on the chosen topic
- You know the most influential sites on the defined theme
- You evaluate the influencers and influential sites according to their reach, level of engagement, number of publications
What to do with these identified influencers and influential sites?
- Invite the influencers on your social networks to eventually transform them into ambassadors of your brand. Get inspired by their strategy, by what they publish. Curate by sharing their publications on your social networks
- By identifying influential sites, it’s also a good way to interact with these sites, comment in the comment spaces, share news and why not publish your content on these sites?
How to monitor news on blogs?
Not only can we monitor news from press sites or other sources, but also from blogs. Blogs often have a smaller reach than large news sites but offer other advantages such as a greater wealth of information or the ability to comment that you may not find on other sites.
With your news monitoring dashboard:
- You identify in real time which articles have the most engagement, i.e. the most shared on social networks and/or the most commented
- You know the level of engagement of each article
- You can sort the news by date of publication or by level of engagement
What to do with this news watch on blogs?
Why checking on news monitoring on twitter?
Twitter is a social network where information often comes first with a strong potential of virality. It is a social network that allows you to quickly identify trending topics.
With your news monitoring dashboard:
- You easily identify popular tweets on a given topic and period
- Track the number of retweets and favorites of tweets to evaluate the virality of tweets
- You quickly analyze the most trending topics on the configured theme
What to do with this monitoring watch on Twitter?
- You can retweet popular tweets to show your community that you are an expert in your field. Retweeting is also a way to attract the creators of these contents to your twitter account and thus turn them into subscribers
- Retweeting is also a way to attract the creators of this content to your twitter account and turn them into followers
What are the benefits of monitoring your dashboard?
These are just a few examples of widgets that are integrated by default into our monitoring dashboards. We also integrate:
- Monitoring on general or specialized forums
- Monitoring on other social networks such as Instagram
- The ability to see recent posts or to rank the most engaging posts
And other useful widgets to help you monitor the news
In addition to that, there are many possibilities, thanks to the integration of data from several APIs, we can develop other custom widgets according to specific needs. All widget data can be exported to excel, pdf and even shared by email or with tools like slack.
Digital Dashboard is a tool but also a service, we accompany you in order to set up your customized monitoring dashboard. Our goal is that you can effectively monitor the performance of your editorial work and help you write, share new content