Loading time dashboard
What are the indicators of a good load time dashboard?
A good website loading time dashboard consists of tracking the speed at which different pages of a website load. A fast loading page is important for the user experience and also for SEO. That’s why the monitored indicators allow to measure the loading time felt by the visitor as the interactive loading time or the server response time, element that will be more taken into account in the crawl budget of googlebot. Google’s algorithms take into account not only the crawl speed but also the loading of user pages via its page experience algorithm.
How does the site perform by page type?
Each page template is built differently with common and different resources. It is therefore essential to follow the performance in terms of loading time of each type of page (e.g.: product page, navigation page, …)
With your loading time dashboard :
- You can easily analyze KPIs such as interactive load time, server response time,… per page type
- You can quickly see the performance changes per page type
- You intuitively compare page speed measurements to a previous period or last year
What to do with the speed information of each type of page?
- Knowing which pages to optimize first. If a strategic category of pages (a page that is supposed to convert for example) is not fast enough, it is a sign that you need to speed up the loading time of the page resources (JS, CSS, images, …)
- After having optimized the performance of the pages, it is a good way to follow the results of the optimization work. Note that it is possible to comment each widget to note the dates of optimizations for example
What is the page speed on mobile?
Knowing the speed by type of pages is good but if we also distinguish the loading time by type of support, mobile and computer, it is even better. Page load time on mobile is even more important for several reasons, the lower bandwidth on mobile, the growing importance of mobile traffic, the importance of mobile in SEO.
With your page performance dashboard:
- You quickly see load times by both page type and media type (mobile, desktop)
- You can easily visualize page speed indicators such as interactive load time, server response time
- You compare the evolution of the loading times compared to the previous period or last year
How to optimize my pages on mobile?
- Optimize in priority the resources loaded for mobile: optimize images with a good compression/quality ratio, adapt image dimensions for mobile support, minimize JS especially if some are not used on mobile, …
- Follow the results of your mobile load time optimization work easily thanks to our custom dashboards
What is the page load time for new visitors?
Checking on the page speed of new visitors compared to recurring visitors is not obvious on Google analytics. To convert new customers, it is however a fundamental data to know in order to improve its conversion rates, the loading time being a criterion of conversion.
With your website speed dashboard :
- You can easily follow the speed of your new visitors’ pages separately on desktop and mobile
- You quickly identify the key indicators (interactive loading time, server response time, …) between new and loyal visitors
- You can easily compare the evolution of page speed KPIs with previous periods and measure the results of your optimizations
How to improve loading times for new visitors?
- If the dashboard shows that the server response times are bad, you should certainly review the server hardware or the server level cache (e.g. varnish)
- If you have bad interactive loading times, you should certainly look at the javascripts, images or others. For the JS, check that the JS loaded in the page are well used for example, and if it is not the case to remove them. Do not hesitate to opt for more sobriety on the features. Is this feature on the page really useful? Is it worth slowing down a page because of a function, a zoom on thumbnails for example, that is not used much?
What are the benefits of our loading time dashboard?
These are just a few examples of widgets that are integrated by default into our page performance dashboards. We also integrate:
- The ability to see the speed of a particular url.
- Speed data that distinguishes between mobile and computer
Kpi of loading time per channel (organic, paid, ..) - And other default widgets or new ones built just for you
In addition to that, the possibilities are numerous, thanks to the integration of data from analytics APIs, search console, pagespeed insights APIs and other paid tools (the data from the paid tools are included in the proposed fee), we can develop other custom widgets according to specific needs. All widget data can be exported to excel, pdf and even shared by email or with tools like slack.
Digital Dashboard is a tool but also a service, we accompany you in order to set up your loading time dashboard. Our goal is that you can effectively monitor the results of your optimization work and help you to trigger new projects.
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