Google Adwords Dashboard
What are the indicators of a high standard Google Adwords dashboard?
Our Google Adwords dashboards are designed for those who want to get straight to the point and want actionable information, away from the confusion of Google reports. All our dashboards are customizable to help you optimize your google ads campaigns
On which keywords should I stop or invest more?
To know the performance of the keywords of the paid campaigns, we base ourselves first of all on the cost per conversion and the number of conversions. A high cost per conversion indicates that the keyword is expensive and converts little. Conversely, a low cost of conversions indicates a successful keyword.
Why don’t google ads reports mention this information? It is however an essential data to know that will allow you to manage your own SEA campaigns or check that your money is correctly spent.
With your Google ADS dashboard:
You quickly identify the keywords that work and those that do not work
You earn money by stopping spending money on keywords that are clicked but do not convert
You direct your adwords budget towards the right keywords
What to do with keywords with a bad cost per conversion?
The interest of a keyword of a adds groups on a paid campaign can be measured by its cost per conversion, but it must be weighted with the volume of conversions as well.
A bad CTR (the ratio of impressions to clicks) can also be an indicator that the ad could be optimized to encourage more clicks
What are the indicators to follow in SEA?
Important SEA metrics to track are overall cost, conversions, clicks, conversion rates, cost per conversion, impressions, CTR, average CPC.
With your Google ADS dashboard:
- You can monitor key metrics by easily filtering them by campaign type
- Quickly compare the evolution of campaign performance against predefined or custom periods
- You know by how many % your indicators have increased or decreased
How to exploit these google ads data?
- By comparing the evolution of conversion rates or cost per conversion, you can quickly adjust your budgets and your ads in case of decrease for example
- With a clear view on the efficient and less efficient keywords, you can really optimize your adwords campaigns to spend less and convert more
What are the best performing google ads campaigns?
This is a unique widget that allows you to have a synthetic view on the performance of campaigns and ad-groups. To have more details on a campaign, you click on it and you have a view by ad-group and by clicking again, the details for each keyword. Each time are presented the KPIs: cost, clicks, conversions, cost per conversion, cost per click, CTR, impressions and the possibility to sort on each column.
With your Google ads dashboard:
- You quickly identify which campaigns are performing less well and why
- You control your adwords budget by distributing the costs on the best performing campaigns
- You can decide to remove ad groups that cost too much and convert little
What to do with underperforming adwords ad groups?
- You can allocate them less budgets or simply delete them
- You can optimize the ad groups by reworking the keywords (see widget “on which keywords should I invest?”), improve the ad messages, the ad target pages
What are the benefits of our Google ads dashboard?
These are just a few examples of widgets integrated by default into our Google ADS dashboards. We also integrate:
- Graphs of evolution of clicks, conversions, costs per conversion, …
- The possibility of filtering all the indicators by campaign but also by type of network (search network, display, youtube, etc…)
- The possibility to choose custom dates and to compare instantly with a previous period
In addition to that, the possibilities are numerous, thanks to the crossing of data coming from other APIs: analytics, search console and tools like semrush, and others (the data from these tools are included in the proposed price), we can develop other widgets customized according to specific needs. All widget data can be exported to excel, pdf and even shared by email or with tools like slack.
Digital Dashboard is a tool but also a service, we accompany you in order to set up your custom Google ads dashboard. Our goal is that you can effectively follow your Google ads campaigns and help you optimize them.
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