Analytics Dashboard
What are the indicators of a good Analytics dashboard?
A good analytics dashboard should make it possible to quickly identify 5-6 important indicators in a first level. Then, it must allow, in a 2nd level, to access more details in the analytics data in order to go further in the analysis if necessary. KPIs can come from google analytics or other analytics tools accessible through an API.
Also, it must not only present absolute data: visits, conversions, page views, etc … but also ratios (percentages) in order to be able to compare the data in relation to a set or a given period (e.g. compare to the ‘last year)
What is the distribution of my media visits ?
With the growing importance of mobile, it is essential to monitor the distribution and evolution of visits and page views by medium. There is always a trade-off between computer and mobile visitors, because the marketing strategy to adopt is significantly different.
With your analytics dashboard:
- You easily follow the evolution of desktop and mobile visitors
- You compare desktop and mobile visits in absolute and relative terms (in%)
- You quickly compare the evolution of visits against predefined or custom periods
How to use these analytics data to optimize your site?
- If the data changes suddenly, it may be a sign of a malfunction, of a Google update knowing that Google’s algorithm is mobile-first
- A strong distribution of mobile on a site initially designed primarily for desktop means that it may be the time for a redesign
How are my mobile visits distributed by page type?
Whether on desktop or mobile, knowing the visits to your site is good but by type of page is even better. The types of pages it can be categories, product, blog articles, the home page, landing page, etc … All these types of pages do not have the same weight or the same objective in your digital strategy, hence the importance of distinguishing analytical indicators according to types or groups of urls.
With your Analytics dashboard:
- You analyze the distribution of visits, page views, or other KPIs by page type
- You quickly see changes in traffic by page type
- You easily follow the weight of each type of page in% of visits compared to the rest of the site
What is the point of knowing your traffic by type of page?
- Know where to act first. If a strategic category of pages does not have the traffic it deserves, this is a sign that we must redouble our efforts on these pages in particular, improve SEO for instance.
- Depending on the optimization work carried out on the site, it is an effective way to monitor the performance of the sites or campaigns carried out and to provide corrective solutions if necessary. (ex: follow the effectiveness of blog posts)
What are my mobile visits by channel?
Visits or other analytics indicators filtered by channel (direct, organic, referrer, etc.) AND by type of support (desktop or mobile) is not visible by default on Google analytics (unless you go through segments). It is, however, essential data that should be easily visible.
With your analytics dashboard:
- You can quickly see which channel and on which medium the traffic is increasing or decreasing (in% of progress)
- You can easily see the share represented by each channel and by type of medium on all site traffic.
- You compare the evolution of traffic over a predefined or custom period, compared to the previous period or last year
What to do with the data by channel and media type?
- Check the performance of marketing campaigns which necessarily depend on the type of channel and the type of medium.
- Make adjustments to your marketing efforts to close underperforming channels
What are the benefits of our Analytics dashboard?
These are just a few examples of widgets built into our Analytics dashboards by default. We also include:
- Visits and page views by url with a small search engine allowing quick access to a given url
- Visits and page views by type of visitor (new visitors VS loyal visitors)
- Visits and page views by referring domains, with a mobile and computer distinction
- Kpi analytics by type of campaign
- And other default widgets or new ones built just for you
In addition, the possibilities are multiple, with the integration with the API of Google analytics or other analytical tools, we can develop other widgets according to your needs. All of the digital Dashboard data can be exported in Excel, pdf, mail or with collaborative work tools such as slack.
Digital Dashboard is a tool that prevents you from drowning in data and presents you with the data that interests you. It is also a service, since we can support you in your tagging analytics, develop new widgets for your particular needs.
Our goal is to provide you with an analytics dashboard that centralizes the essential data you need.
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