What are the indicators of a good SEO dashboard?
Our SEO dashboards are designed for those who want to focus on the essentials and want actionable data. Everything remains customizable by us to save you time and agility.
What questions do my visitors have?
This is probably the most important question in a SEO strategy. To know the questions searched by your visitors, you can use the data from the Google search console, but the interface of the Google search console does not natively give the questions of your visitors, you have to export them on excel and then filter the data.
With your SEO dashboard:
- You save time with a real-time tracking of the questions searched by your audience
- You can easily compare different periods and see which questions have progressed
- You can quickly identify which questions are getting the most impressions, the most clicks,…
What to do with the questions of the visitors?
If you have pages that are very similar to the questions asked, make sure that the question is on the page and that you are answering it well (the same page can answer several questions as long as the main topic is close)
If you do not have a dedicated page that clearly answers the question asked, consider creating a page or article that does.
What are my keywords with the most potential?
The keywords that have potential are those on which the site is already positioned but not in the top 3 of the first page of search engines. These are the keywords in position 4 to 10. With some SEO optimizations, it will be easier to improve the positions of these keywords with existing potential than keywords in position 20 for example.
With your SEO dashboard:
- You can easily filter keywords between a minimum and maximum position
- You follow the evolution of positions over a given period
- You monitor other key indicators like CTR, impressions or clicks
What to do with keywords that have potential?
- Optimize your chances of appearing on the first page of search results by adding content, keywords, media, improve internal linking, … on pages close to the top positions. You can go further with a semantic audit
- You can also use this widget as a trend tool by widening the range of positions and sorting by number of impressions
What are my long tail keywords?
The long tail are the expressions that are less searched individually but that collectively represent the biggest potential of organic traffic. Optimizing your long tail is essential in any SEO strategy because it will bring you not only a lot of traffic but also highly qualified traffic because the more precise the queries are, the higher the conversion rates.
With your SEO dashboard:
- You quickly identify your long tail keywords as well as the top and middle tail
- You easily track conversions of your long tail keywords
- You monitor other SEO indicators like visits, bounce rate of your long tail keywords
What to do with my long tail keywords?
- Create content or pages that address these long tail queries
- Benefits existing pages to improve their positions on long tail queries
What are the benefits of our SEO dashboard?
These are just a few examples of widgets that are integrated by default into our SEO dashboards. We also integrate:
the ability to see keywords that have a lower CTR than the average of other queries on the site
The keywords searched via your internal search engine
The questions searched on other sources than your own site: forums, twitter, etc…
And other useful widgets to help you monitor your SEO KPIs and improve your SEO
In addition to that, the possibilities are numerous, thanks to the integration of analytics data, search console and tools like semrush, majestic SEO and others (the data from these tools are included in the proposed fee), we can develop other custom widgets according to specific needs. All widget data can be exported to excel, pdf and even shared by email or with tools like slack.
Digital Dashboard is a tool but also a service, we accompany you in order to set up your custom SEO dashboard. Our goal is that you can effectively monitor the performance of your SEO work and help you trigger new actions.